Staged annually in London, World Travel Market - the premier global event for the travel industry - is a vibrant must attend four-day business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals.WTM Chairman Fiona Jeffery opened WTM 2010 with positive message for the industry. ‘  While on the whole high-end brands remain resilient, mid-priced travel products are being ignored by consumers who prefer to switch to other better value offerings - and this trend seems set to continue. But businesses need Government help, support and investment. In some cases legislation needs a sanity check.Above all, travel and tourism needs greater universal recognition for what it is – a supreme economic driver that can lift people out of poverty, providing jobs and prosperity that will fuel the future. WTM delegates told-  Travel industry recovering from recession People are rediscovering travel following the recession, according to data unveiled on the second day of World Travel Market, the premier global event for the travel industry.Latest figures from the World Travel & Tourism Council show that worldwide, travel and tourism’s gross domestic product is expected to rise by 2% this year, compared with a forecast in January of only 0.5%.